40% of India’s start-ups operate in the B2B space, securing more than 30% of overall tech funding in 2017. 43% of new start-ups incorporated in 2018 were focused on B2B. With 3 Indian unicorns operating in the B2B space, 7 more are likely to reach unicorn status soon. Why aren’t Indian start-up founders focusing on the next 500M internet users in the country?